The Ethiopian Jebena Coffee Ceremony is an important part of Ethiopian culture. A daily ritual for gathering, socializing, communicating, problem solving and bringing people together – the ceremony has much more to do with community and togetherness than the physical act of coffee drinking. It’s a way of reconnecting, which is why we’re inviting you to try the Luna x Concern single-origin Ethiopian Coffee this World Coffee Day!
The illustration on the bag is based off a photo taken by Concern Worldwide photographer Kieran McConville of a typical Ethiopian coffee ceremony taking place at our office in Ethiopia where we’ve worked for five decades. Ethiopia is particularly vulnerable to climate shocks such as drought and floods, with over 80% of its rural population dependent on rain-fed agriculture. While large strides have been made in fighting hunger and improving food security, there are over 19.2 million people in Ethiopia in need of humanitarian assistance.
Last year in Ethiopia, Concern:
- Improved the livelihoods of more than 160,000 people
- Reached 2.2 million women and girls through our emergency health programming
- Impacted the lives of more than 440,000 people through development programs
A portion of all proceeds go to support Concern’s life-saving programs in places like Ethiopia. There is still so much work to be done, but with your support of our mission to end extreme poverty, whatever it takes – we’ll be able to do it.
