The Eleanor Crook Foundation (ECF) is the embodiment of the deepest values we seek to celebrate each year at the Women of Concern Luncheon, and that have defined Concern Worldwide since our earliest days. Our common cause starts with the unmistakable, visceral need to end hunger, especially where it is at its cruelest — among newborns, infants, and young children.
Concern was compelled into being by famine in Biafra. For the Eleanor Crook Foundation, the genesis was famine in Ethiopia in the mid-1980s, as witnessed firsthand by Eleanor Crook and her late husband, Ambassador William H. Crook. The foundation was born in 1997 out of their indelible memories of suffering and death, especially among the most vulnerable, and Eleanor‘s anger at seeing mothers who were unable to feed their infants and powerless to stop them dying.
That passion runs stronger than ever, and it has propelled ECF to the forefront of global nutrition research and advocacy. It is a passion that is deeply rooted and generational, beginning with H-E-B, the legendary Texas grocery chain founded by Eleanor’s father that was instrumental in the national food banking movement, and to this day donates 5 percent of its pre-tax profits to hunger charities; and extending to a globally focused ECF board now comprising three generations of Crook family members, all of whom share Eleanor’s intense resolve that every human being has the right to a life without hunger.
Among that group is Eleanor’s grandson, William Moore, who has served as Executive Director of The Eleanor Crook Foundation since 2015, and will accept the Women of Concern Humanitarian Award on behalf of the foundation. He was formerly Chief Storyteller at the United Nations Millennium Campaign, where he helped coordinate UN country office engagement plans for the Sustainable Development Goals, and worked to highlight the human aspect of data and development. Moore serves on the Board of Directors for Bread for the World and The Alliance to End Hunger, as well as the Concern Worldwide’s Advisory Board for our Centre for Innovation and Health.
Along with the ECF leadership team, William is stewarding the rapid growth of the foundation’s resources through active investment in nutrition implementation research, local capacity building, and nutrition advocacy in numerous countries, including Kenya, Tanzania, Uganda, Malawi, and Nigeria.